LIDO is a modern Italian gelateria shaped by the graphic optimism of 1970s coastal design. Deep navy tile, warm plaster, ochre upholstery and terrazzo create a richly tactile backdrop, while an oversized geometric gelato mural brings a playful, fashion-forward gesture to the space. A custom identity of sun-washed yellow, rhythmic waves and crisp typography extends across signage, packaging and menus, blurring the line between interior and brand. Nostalgic without feeling retro, LIDO reimagines la dolce vita through a bold, contemporary lens.